How to Record a "Video Essay"

With more colleges embracing optional video essays as part of the admissions process, you have an exciting opportunity to add a personal touch to your application. Remember it is all about standing out, and this is a great way to do so!

Schools like Brown, University of Chicago, and WASHU have adopted this to allow applicants to share their personalities and passions in a unique way.

Whether you’re excited about the idea or feeling a little intimidated (or both),  these 10 tips will walk you through everything you need to know to create a compelling, authentic, and memorable video that complements your application.

1. Pick the Perfect Setting

Choose a quiet, clean space to record your video. While high production quality isn’t required, a quiet environment with minimal background noise helps the admissions officer focus on you and what you’re saying. Avoid posters, clutter, or items that could pull focus away from your message. Make sure the lighting is good, ideally with natural light that highlights your face, and avoid harsh lights directly behind you, as they can create distracting shadows.

Extra Tip: Center yourself in the frame, and if using a mobile device, film in landscape mode so that viewers can comfortably watch on a larger screen without rotating their heads.

2. Plan, but Don’t Script

Think of your video like a conversation rather than a formal speech. Start with a clear outline of what you’d like to say, especially if there’s a prompt. Avoid writing a full script to read verbatim, as this can sound robotic. Instead, jot down a few key points and practice until you’re comfortable. This way, you’ll sound natural and engaging without sounding rehearsed.

3. Get Creative (Within Reason)

Each college has its unique guidelines and culture, so consider these when deciding on your approach. Some colleges, like the University of Chicago, appreciate creativity and originality in their video submissions. You might decide to film in multiple locations, incorporate humor, or include clips of activities you’re passionate about - just make sure your creativity doesn’t distract from your core message!! When given freedom, creativity is a plus, but always keep the prompt at the forefront.

4. Present Yourself Nicely

When it comes to attire, think of your video like a casual college interview. Wear something that feels comfortable yet put-together; avoid pajamas, overly casual wear, or outfits with distracting graphics. You want to project a polished, respectful image without feeling like you’re dressing up for a formal event.

5. Let Your Personality Shine

Admissions officers watch these videos to get a sense of who you are beyond grades and test scores, so let your personality come through. This doesn’t mean putting on a show or presenting an exaggerated version of yourself. Instead, focus on expressing why you’re excited about the college, sharing personal stories or unique details, and talking about your genuine interests. Remember, being authentic is more memorable than trying to conform to what you think they want.

6. Connect Your Passion with the College

Research the school you’re applying to and think about why you’re interested in it specifically. Make sure your video touches on how your unique interests align with the college’s offerings. For example, if you’re interested in studying environmental science and the college has a strong program in that field, mention your enthusiasm to join student initiatives or clubs that focus on sustainability.

7. Address the Prompt Directly

It’s easy to get caught up in making your video interesting and visually appealing, but don’t lose sight of the prompt. Whether it’s "Why do you want to attend this college?" or "Tell us something unique about yourself," make sure your response stays on-topic. Admissions officers will notice if you miss the mark, so treat this video as you would a supplemental essay. Answer the prompt clearly, with specific details about yourself and the college, and bring in information that adds to what you’ve already provided in your application.

8. Pay Attention to Body Language and Eye Contact

Looking directly into the camera can help create a sense of connection with your viewers. Smile naturally and use body language to convey confidence. Avoid fidgeting, looking away too often, or using filler words like "um" and "like" frequently. A warm, open demeanor can go a long way in making your video feel conversational.

9. Test Your Equipment

Ensure that your equipment is set up correctly before filming. Whether you’re using a smartphone, laptop, or camera, test the audio, lighting, and framing. Check that the camera captures your full face and upper body and that your voice is clear.

10. Review and Edit Thoughtfully

While it’s tempting to shoot once and submit, it’s worth reviewing your recording for any simple fixes. Take a moment to play back your video and note if you’ve answered the prompt fully, if your personality shines through, and if your audio and visuals are clear. Light editing can improve flow, but avoid over-editing. Admissions officers are looking for genuine content, so leave in small quirks that show your personality.

By following these tips, I am confident that you can create a unique video that will help enhance your application!

If you aren't sure or would like some feedback, feel free to send your video to my email (melina@collegeconsulting.us) and I can provide some comments!

Best of luck,
Melina Kazanas

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