Most families build their college list the same way: start with the dream schools they’ve heard of, add a couple “safeties” they don’t actually want to attend, and call it done.
Here’s the problem with that approach. We’ve seen it over and over in 16 years of coaching 4,100+ families: the school list is where most of the money is won or lost. Not the essays. Not the test scores. The list itself.
A strategically built school list means more acceptances, more scholarship leverage, and a student who actually ends up at a school they love. A poorly built list means rejection letters, zero negotiating power, and a frantic May scramble.
This free audit scores your current school list across four critical categories and tells you exactly where to fix it.